I chose epilepsy as the topic for my major final year project. My aim was to highlight the general lack of knowledge in the UK about epilepsy and the problems this causes sufferers.
Jon Mew, the Internet Advertising Bureau’s director of mobile says mobile technology, already used in revolutionary new ways to increase sales, continues to be developed, its real marketing capabilities not yet realized. He also feels lifting limitations caused by present trading barriers like tax and charges would further increase the potential opportunities created by Tech City.
Users of mobile phones are becoming addicted to their handsets, claims Doug Grinspan mobile publisher for Global Solutions and Say Media. He explains the ways we now depend on them not merely for sharing information and communicating, but also innovative other uses when we are alone. Grinspan reveals what he feels this relationship will mean for advertisers and publishers.
Phil Teer, partner and strategy director at Brothers and Sisters, believes now technology is everywhere this makes it virtually irrelevant. Therefore, he feels it becomes more of a tool to help people tell stories and involve them more fully with content and the mobile phone’s geolocation feature could also help change their idea of what they will consider ‘local’.
Belinda Parmar, CEO of Lady Geek, explains her goal to make technology more appealing and accessible to women to Tech City Insider, plus her thoughts on the future of women in digital. She also reveals her opinion of the Tech City scene and what she believes the big tech news will be in 2013.