Why technology is irrelevant

(Photo: en.wikipedia.org courtesy Creative Commons)

Photo: en.wikipedia.org courtesy Creative Commons

Phil Teer interview for C21 Media

Phil Teer, partner and strategy director at Brothers and Sisters, believes now technology is everywhere this makes it virtually irrelevant. Therefore, he feels it becomes more of a tool to help people tell stories and involve them more fully with content and the mobile phone’s geolocation feature could also help change their idea of what they will consider ‘local’.

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