Mobile technology in advertising: the best is yet to come

Photo: courtesy Creative Commons)

Photo: courtesy Creative Commons

Jon Mew interview for C21 Media

Jon Mew, the Internet Advertising Bureau’s director of mobile says mobile technology, already used in revolutionary new ways to increase sales, continues to be developed, its real marketing capabilities not yet realized. He also feels lifting limitations caused by present trading barriers like tax and charges would further increase the potential opportunities created by Tech City.

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