Berlin Pop-Up Interior (Courtesy: be Berlin)
While Boris was busy in Manchester this week the Germans invaded London. This time, however, there was no tank or football fan in sight. Instead a pop-up store, opened in Shoreditch on Monday for be Berlin, the marketing campaign for Berlin Partner for Business and Technology, the German capital’s official promotional arm.
Arriving fresh from a similar sortie to Stockholm last week, London’s the second of five European capitals the Germans are trying to capture, opening for a week each in similarly hip inner-city areas of Amsterdam, Vienna and Paris immediately after.
Berlin Partner for Business and Technology, showcases innovative Berlin brands and start-ups in design, fashion, furniture, food and technology. Something of a Berlinophile myself, I went along to investigate.
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